These individuals may work as product marketing specialists and move up to management, senior management or director-level management of product marketing or strategy. Product marketing managers often begin their careers working in lower-level marketing positions while cultivating their industry-related skills. Continuing education is typically beneficial in maintaining expertise in current marketing trends and media platforms. Some employers may prefer a master’s degree in addition to a specified length of experience in marketing or related fields like advertising, brand management or sales. Product marketing managers typically have at least a bachelor’s degree in marketing or business administration. Some salaries range from $32,000 to $211,000 per year.īecoming a product marketing manager will entail certain requirements depending on the level of jobs you’re pursuing, including: Education For the most up-to-date salary information from Indeed, click on the salary link.Ĭommon salary in the U.S.: $113,784 per year Salaries for full-time product marketing managers can vary depending on the level of education, relevant experience and an employer’s industry, company size and location. Translating valuable product features and benefits into customer-facing messagingĬollaborating with other departments to optimize sales and marketing approachesĬreating marketing campaigns to generate new sales leads Other responsibilities include:Ĭonducting competitor analysis and market research What does a product marketing manager do?Ī product marketing manager is an expert on their organization’s products and must promote knowledge and sales of these products to their existing customer base and the general public.
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